Viral marketing model

I have been waiting for someone to come out with the really smart, new model for viral marketing using the new social media channels. I kind of new it would have to be the travel business which would have to be the ones with the best ideas. But I was happily surprised to see that it was my beloved Tuscany which should be the “product” to be marketed. The people behind Work for Tuscany are offering dream positions for the creative, smart and nerdy people. Their goal is setting up the most creative and most inclusive dedicated team in Florence, Italy, communicating and promoting the best of Tuscany through social media.