Toro and the art of cooking

Posted in Eating on Oct 08, 2009

For those of you who haven’t heard of Toro at all let us just briefly state that their main contribution to the world is to deliver products which may be made into somtehing edible fast (relatively) by adding few ingredients normally found in every kitchen (e.g. water) by anyone who can read three or four sentences. For instance a bag of powder where you add 1 liter of water, heat and then boil for 15 minutes. And you have something you may call soup. Or the real fasttrack: the powder in a plastic cup where you just add boiling water an end up with something you might call … soup.

Being fooled into believing that it is faster and cheaper to “just add water” may be one of the most succesfull results of marketing. And, even worse, they often claim that the result is of a better quality, or at least as good as than making your own from the ground up. (Like milkpowder for babies was better than the true stuff from the mothers).

After diving briefly into the tuscan kitchen I have re-learned that cooking can be more fun, give better results, just as fast for the same cost than most of these half-baked products give us. And it may even be cooked by me, the cook with ten thumbs.

And here comes the part of Toro marketing I can’t understand at all: they run a web-competition on knowledge of Toro products where the prize is a trip to Tuscany and a gourmet dinner. For sure, they can’t base that dinner on Toro products??

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  • the tuscan cat
    I for one believe that Leonardo (da Vinci) was really smart. And I also believe cats are smart creatures. So when I spotted a nice cat sleeping on a scooter carrying "the signature" Leonardo somewhere in beautiful Italy I just had to "shoot".

    For all you non-norwegian readers: older entries are in Norwegian only. Sorry.